Coors Light Temperature Label

The trick is to know when to take the beer out. These are selected for their delicate aromatic properties.

Coors Light S Cold Activated Bottle Drinkhacker

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Coors light temperature label. Coors light bottles and cans feature a cold temperature sensitive label using chromazone ink. This premium light beer has 102 calories per 12 ounce serving and 42 percent alcohol by volume. Coors label metal tin sign wall art.

Save up to 20 when you buy more. Thanks to ctis ink the mountains on coors light cans turn blue when the beer reaches optimal drinking temperature roughly 43 50 f. Coors tap fortune 500 already used color changing ink on paper labels for bottles but the brewer had struggled to find a contractor that could create the same effect on cans.

Coors light introduces two stage cold activation. The temperature telling label is the focus of a television spot developed by toronto agency draftfcb and launched earlier this week. Lacking the self confidence to decide whether my beer was cold enough i like so many who have tapped the rockies before me had relied on my coors light label to tell me.

It was first produced in 1978 by the coors brewing company. Every brew of coors light is made with traditional two row lager malt which is made from our unique high country barley and four hop varieties. In the commercial a woman tries to explain the concept of the white to blue transformation of the mountains to a group of men who struggle to grasp the concept.

Coors light has a mountain icon to represent the beer in place of the logo. The beer has a cold certified label which turns the mountains on the label from white to blue when the beers temperature is lowered to 39 degrees fahrenheit. Coors light bottles feature a cold temperature sensitive label using chromazone ink.

Coors light bottles up the cold. Coors light is available nationwide in cans bottles and kegs. Now on coors light bottles and cans the iconic mountains still turn blue when the beer is cold and in addition a new cold indicator bar will turn blue at the same time.

In 2011 it became the official beer of the national hockey league in a deal worth 400 million over seven years. History you can taste. When the mountains on the label turn blue the beer is at optimal drinking temperature.

Coors has been using the same type of high country barley for decades for a history you can taste. When the mountains on the label turn blue the beer is at optimal drinking temperature. Then when the coors light temperature is at the peak of refreshment a second super cold indicator bar turns blue.

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